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Optimizing website through meta-data

Ajit Garg, 22 May 2023

In today’s digital landscape, where online presence plays a pivotal role in reaching a wider audience, ensuring that your website or webpage attracts attention and appears prominently on search engine results pages is crucial. This is where the power of Search Engine Optimization (SEO) comes into play.

Optimizing a website by adding meta-data is one way to do SEO, but let’s first understand what SEO is.

What is SEO

SEO is used to enhance a website’s organic (non-paid) visibility in search engine results. It involves optimizing both on-page elements (content, HTML, structure) and off-page factors(backlinks, social signals) to improve rankings and drive targeted traffic to a website.

Why is SEO important

SEO is crucial because search engines are the primary method people use to find information, products, and services online. Higher rankings lead to increased visibility, more organic traffic, and potential conversions. By optimizing your website for search engines, you can reach a wider audience and compete effectively with other websites.

Benefits of SEO:

SEO encompasses a range of techniques that helps in the following ways:

  • Increased organic traffic: SEO helps improve your website’s visibility, leading to higher organic traffic from search engines.

  • Better user experience: SEO involves optimizing website elements that enhance user experience, such as page speed, mobile-friendliness, and easy navigation.

  • Enhanced credibility and trust: Higher search engine rankings instill confidence and trust in users, as they often perceive top-ranked websites as more reputable.

  • Cost-effective: SEO is a long-term strategy that yields sustainable results without requiring continuous investment in paid advertising.

How to use SEO

There are various SEO techniques to improve the ranking of the page, like:

  • Keyword research: Identify various keywords and phrases that users are likely to search for when looking for information related to your website.

  • On-page optimization: Optimize your website’s content, Open-graph(og) meta tags, headings, URLs and, internal linking structure to align with targeted keywords.

  • Off-page optimization: Build high-quality backlinks from reputable websites, engage in social media promotion and encourage user-generated content.

  • Technical SEO: Ensure proper website indexing, sitemaps, website speed optimization, mobile-friendliness, etc.

  • Content creation: Create high-quality, informative, and engaging content that incorporates targeted keywords and addresses user intent.

  • Optimizing User-experience: Improve website usability, page loading speed, mobile responsiveness, and navigation to enhance user experience.
SEO is an ongoing process instead of one-time optimization. With duration URLs are changed, meta tags get outdated or data needs to be updated. Therefore, conducting regular SEO audits to identify areas that can be improved must be a practice to keep up with the changing world.

Optimizing SEO with meta-data for doc-site

Out of many other ways, Open-graph meta tags (og-tags) are key to making your content more clickable, shareable, and noticeable on social media.

Open-graph Meta tags

og-tags take over the control of how URLs are displayed when shared on social-media.

They are part of Open Graph protocol that is used by social media sites like Facebook, LinkedIn, and Twitter (unless there is a dedicated Twitter tag).

You can find these tags in the <head> section of your website.

Why are Open Graph tags important

In the midst of content flooding on social media, your website needs to stand out. People are more likely to see and click shared content with optimized OG tags because:
  1. They make the content more eye-catching in the feeds
  2. They tell people what the content is about at a glance
  3. These tags help social media sites understand what the content is about, which can help increase your brand visibility through search.

og-tags in doc-site

In fastn-community we have a package called doc-site. It provides out-of-the-box documentation features that can be used to create any kind of site.

Any website that uses doc-site can very easily add their customized meta data using properties like document-title, document-description and document-image in the page component of this package.

You can learn How to add meta-data for better website optimization and improve your website’s search ranking and traffic through social media.

Example

Conclusion

By implementing effective SEO strategies, you can enhance the visibility, discoverability, and overall performance of your online content, ultimately driving increased traffic and engagement. Whether you’re aiming to expand your online reach, boost your brand’s visibility or simply connect with more potential users or customers, harnessing the potential of SEO is an essential step toward achieving your goals.

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